The new What¹s On is certain to attract attention when it is launched on February 22. With a new name, new layout, and lots of new content, What¹s On Stockholm aims to communicate a contemporary, exciting image of Stockholm today. Music, food, fashion, design and IT�Stockholm is fashionable on many fronts.

The magazine will place greater emphasis on events. Thanks to new production and printing technologies, the time from an issue¹s completion to when it appears on the shelf has been reduced to only a few days. The magazine¹s format has been changed to A4, and the new layout is permeated with the simple, clean idiom of Swedish design.

"We¹ve also revised the magazine¹s content, so that event listings are now enhanced with editorial content," says What¹s On editor Eva Hedman. The personalities behind various current events and popular spots will also be introduced. The theme of the March issue will be design.

"We hope that Stockholmers will also find What¹s On to be an interesting and up-to-date source of information about what¹s going on in Stockholm," adds media director Maria Ehn-Notrica.

What¹s On Stockholm has an annual circulation of 1_ million copies, divided among 10 issues, and is delivered to around 500 distribution points, including hotels, various attractions and tourist centers.